Inbound Marketing

Organic Listing on Page 1 of Google Just $199

2010-08-17T12:54:00.000-07:00

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in the organic (free) listings.

It used to take thousands of dollars and a professional
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not to mention months of work.

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SEO Basics, Using Keywords In Your URL

2010-06-24T08:48:00.000-07:00

Real or Rumor?

Using keywords in your URL benefits your SEO. Absolutely!

Adding keywords to your URL's is another perfect opportunity to send the message to the search engines to identify you. Very few sites take advantage of this little known strategy.

This doesn't mean that you have to go out and purchase a new domain name. For example, our company Freedom Builders has the URL http://www.freedombuildersinc.com/ and one of our main keywords is SEO Services. We are not going to go out and purchase the URL SEOServicesFreedomBuildersInc.com.

But what we can do is use keywords to name interior pages throughout the site.

Let's take a commonly used example. Most sites have an 'About Us' tab. Again, using our site as an example, the typical link to that page would be FreedomBuildersInc.com/aboutus

In order to optimize the URL, "about us" should be replaced with a keyword or keyword phrase. FreedomBuildersInc.com/seoservices.

There is 1 more step - In order for the search engines to properly read the keyword phrase, an underscore character must be used to separate words.

So the proper optimized URL would read www.FreedomBuildersInc.com/seo_services.

The one time you would not want to change the URL to a keyword enriched URL is if you've owned your site for a long time and you have a high number of backlinks linking to that page. Changing the URL creates a brand new page and you will lose the SEO juice if you change the URL.

That's why engaging an SEO firm at the beginning of your site design is so critical. Or at any critical redesign point. You can test your site's SEO Level by visiting http://www.freedombuildersinc.com/. You'll receive a 21-point SEO Guide telling you step by step all of the things your site needs to be fully optimized!

SEO Basics - Links - Inbound, Outbound or Both??

2010-06-22T11:02:00.000-07:00

A critical element of search engine optimization is the use of links. Proper use of link structuring is the #1 way to drive your website onto page 1. Links are also the most "misunderstood" element of good SEO.

Did you know that it counts if your own webpages "endorse" each other?

The first step in creating links for SEO purposes is to be sure you have hundreds of internal links. A fully optimized site should have over 500 internal links for a simple 5 tab site. Now that's alot of links. These links should appear in your tabs, as anchored text links and links behind images.

Next, you need inbound links. These very important links are posted on other websites, preferable very popular websites. These sites, via backlinks, appear to the search engines to be endorsing your site. Kind of like some popularity is rubbing off on you from the popular kid, your site receives popularity 'link juice' from the backlinks to your site.

It is a misconception that having thousands of low ranking sites with backlinks will help you. While this may have been true several years ago, quality counts now. Fewer links on relevant, highly ranked sites is far more powerful than thousands of unpopular sites linking to you.

What about outbound links? There is only 1 reason to have outbound links and that is to link to sites that will give your site credit for 'new content', such as your blog, twitter account or RSS feed. Any other outbound links are simply giving away your 'link juice' to someone else.

Links are endorsements. Make them count with endorsements from within your site and backlinks from highly ranked, relevant sites. And don't forget to link your social media sites so the spiders can grab that fresh content!

Atlanta SEO Company Takes New Client to Page 1 in Just 3 Weeks

2010-06-21T07:58:00.000-07:00

Freedom Builders Takes on New Client May 19th and by June 15th they are listed on Google on page 1 for 7 major keyword phrases!

Find out how we did it:
http://www.freedombuildersinc.com/seo_services_3.html

SEO Basics - How To Write Proper Title Tags

2010-06-19T12:12:00.000-07:00

In the past month we've reviewed over 300 websites.

We've seen all sorts of SEO errors and ALL of them.
This first mistake is that none of the title tags are written correctly.

Let's use our industry as the example. We are an Atlanta SEO Company.

Even our competition, other professional SEO Services websites do not
have their title tags in the proper format.

May of the title tags we reviewed looked like this:

Search Engine Optimization - SEO Firm - Atlanta-Based Company

Error #1: For title tags, you cannot use a "dash" in between keywords.
A proper title tag would have a "", a single vertical line symbol separating the keywords.

Error #2: It is far more difficult to optimize a site nationwide. You should begin by
optimizing it in your city. In our example above, the keyword phrase "Atlanta-Based
Company" is used. However within that phrase there is no keyword.

An example of a proper keyword phrase that will pick up both the keyword and the
city within that phrase would be "Search Engine Optimization Atlanta". Another
proper keyword would be "SEO Firm Atlanta".

Now that you understand the best way to achieve page 1 organic listings in your
industry and your geographic location, let's write the title tag using the proper format:

Search Engine Optimization Atlanta SEO Firm Atlanta

Then as the 3d phrase you can put the name of your company (for the homepage) or the
name of the page for interior pages. A proper complete title tag would look like this:

Search Engine Optimization Atlanta SEO Firm Atlanta Freedom Builders

To Run A 21-Point Analysis on your website, visit www.FreedomBuildersInc.com
and find out how well your site is currently optimized now!

SEO Services | Atlanta SEO | Atlanta SEO Company | Freedom Builders

2010-06-08T13:59:00.000-07:00

FREE SEO Test:
SEO Services Atlanta SEO Atlanta SEO Company Freedom Builders

Atlanta SEO Company Shares Top 3 SEO Secrets

2010-06-03T17:37:00.000-07:00

Did you know that things are changing on the internet even faster than they began?

Google Maps was the first trend. And the best part is it's free. But did you know that
only 5% of all traffic comes from these difficult to work with free listings?

The latest trend was Pay-Per-Click Advertising. Pay some money on your link is
up at the top of page 1. It's costly and only 25%.

With the rise in social media, people are not believing paid ads. They want to see
a company appearing organically on page 1 because it is truly good at what it claims.

There are 3 SEO Secrets That Will Get Your Website Listed on Page 1 Organically (free):

1. Clicks -- The amount of clicks that come to your site each day
2. Content -- Having fresh, relevant content on your site
3. Connectivity -- How many powerful, popular sites are connecting to your site.

Once you have the 3 C's of SEO in Place, You'll Soon Be Listing on Page 1 and be
raking in 70% of all the traffic!

What's The Most Effective Marketing Message?

2010-05-17T09:34:00.000-07:00

A question. Questions hook the mind. (Thank you, Harv Eker.)

Do you want to "hook" your market? Do you want them to contact you?

Then ask a question.

What's the second most powerful function of a question? It causes your brain to answer it. (Thank you, Tony Robbins.)

So - ask yourself, and ask your prospects and customers, questions you want them to answer. Help them picture nice places to go in their minds.

But first know that your mind is this powerful. That all minds are this powerful. Our imaginations are as limitless as we say they are.

By Bruce Towers

Blogging Rocks

2009-02-28T11:01:00.000-08:00

Because I says so!!!!!!!!!

Reminder - 2 Things

2008-11-20T03:54:00.000-08:00

It's nice to boil things down to the basics. So I often remind myself, and our grads, that Inbound Marketing is about only 2 things: 1. posting pieces on the Internet that go viral, and 2. perfecting the slippery-ness of your Sales Funnel.

Perfecting the Slippery-ness: on your author bio (which gives people a reason to click for your gift, your irresistible offer), on your Squeezepage, your Thank-You page, your email to new subscibers - on every Step of your Funnel - be slippery. Be irresistible.

How? By being about only one thing. That helps the reader quickly make a decision or have a gut response. Yes or no. The speed with which you can make your point and they can make a decision (and take action) defines your slippery-ness. The faster, the slippery-er.

The sooner you stop talking, the sooner they can do something. Less is more!

Write To Delight To Your Friends

2008-11-16T03:51:00.000-08:00

When it's time to write the words of your Headline for your Squeezepage, and everything else on it, write to delight your friends. You'll unleash a fun and delight that is most engaging, infectious, contagious, enrolling and effective. And to the point.

The point is to delight. And the point is to make people feel great. We've seen , time and again, in class, when given the instruction to create a page only we in class will see, students create the most engaging, fun and effective pages.

Hence the lesson, "Write To Delight Your Friends." What a great way to go through life. Assume the world is your friend. Treat everyone like a friend. You are the first recipient. You are the first person who feels your friendliness and good intentions. And that feels good. The secondary result is that you miss no opportunity. You give the spark of friendship to everyone. Those with whom you can actually connect get ignited. You connect and have fun together.

Marketing – Heart and Soul

2008-10-13T14:06:00.001-07:00

Most small businesses and entrepreneurs struggle to survive, and most don’t make it. Typically, they struggle with marketing. Meaning, they don’t have enough new people coming to them. That’s because, if they do any marketing at all, it probably sounds like all the other marketing out there. And they are ignored.

They are ignored because the heart and soul of most marketing is, unfortunately, a command to do something. Buy this! Come here! We, human beings, don’t like to be told what to do. So most people ignore most marketing. And most businesses close in less than five years.

You must get people – as in, understand them – in order to get people – as in, have them come to you. Get people and you get to keep your business.

The heart and soul of effective marketing is to give value. That’s because the heart and soul of each of us is “what’s in it for me?” Offer some irresistible value and those who want it will come to you, and you’ll never chase people – or chase them away - again. You’ll never feel like a pushy salesperson. You’ll be responding to people who want what you have – who want to interact with you and learn about you. You’re not trying to get someone to do something. You are merely offering something nice. You are inviting them to take something. To try something. To sample something.

You are an unlimited supply of value when you choose to be so. Your desire to help and empower is the key that unlocks your imagination. It’s the fuel that strengthens and drives all your efforts. It’s what heals and cleans and calms and clarifies you. Once you are so galvanized, so specific, and so certain, you have the strength and power and attraction of simplicity, which lets people see and hear and evaluate what you have most efficiently.

To put the ball in their court, give them a ball. Give them something to consider taking. What? – you might wonder. Free samples. Free information. A report on the state of your industry. “How-to” lists of how to do something related to your product. Free audios. Free videos. Free links to great information and resources. It’s a very different mindset than “Buy my thing now!”

Giving value first is the best first impression you can make. It is more irresistible than anything else you could promote as the way to introduce your product or services or company. It leads to the next step in your sales funnel – the slippery slope down which you want people to slide easily and effortlessly. Make the first contact with you as delightful as possible. Give, give, give! There is no limit.

The bonus benefit that takes you by surprise is the gigantic size and power you will feel. The wholeness, the abundance, the well-being, for by giving we automatically trigger the assumed feeling inside that we must have more than enough, and this feeling of abundance makes all the difference in the world. Because the world becomes, to us, what we assume it is. The world – life, reality, this universe – become abundant when we perceive them as abundant.

And that, my friends, is the greatest value I can give you, and you can give others – namely – the empowerment of knowing that we are the limit and the key – we are the magic wand. We hold all treasure inside, and only the perception of abundance unleashes abundance – and unleashes our mammoth capacity to give value to ourselves and everyone else.

CHASE OR BE CHASED

2008-09-16T16:38:00.000-07:00

Would you rather CHASE - or be chased?
As a businessman, I'd rather be chased. Meaning, I want tons of people coming to me because they already want what I have. THAT'S Inbound Marketing. And that's what we're going to give you in massive amounts.
Welcome!