It's nice to boil things down to the basics. So I often remind myself, and our grads, that Inbound Marketing is about only 2 things: 1. posting pieces on the Internet that go viral, and 2. perfecting the slippery-ness of your Sales Funnel.
Perfecting the Slippery-ness: on your author bio (which gives people a reason to click for your gift, your irresistible offer), on your Squeezepage, your Thank-You page, your email to new subscibers - on every Step of your Funnel - be slippery. Be irresistible.
How? By being about only one thing. That helps the reader quickly make a decision or have a gut response. Yes or no. The speed with which you can make your point and they can make a decision (and take action) defines your slippery-ness. The faster, the slippery-er.
The sooner you stop talking, the sooner they can do something. Less is more!
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1 comment:
Reading this brings me back to our class...I appreciate the refresher course. Thanks Bruce!
It's a Good Life,
Nancy Jamison
http://LiveInProsperity.net
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