When it's time to write the words of your Headline for your Squeezepage, and everything else on it, write to delight your friends. You'll unleash a fun and delight that is most engaging, infectious, contagious, enrolling and effective. And to the point.
The point is to delight. And the point is to make people feel great. We've seen , time and again, in class, when given the instruction to create a page only we in class will see, students create the most engaging, fun and effective pages.
Hence the lesson, "Write To Delight Your Friends." What a great way to go through life. Assume the world is your friend. Treat everyone like a friend. You are the first recipient. You are the first person who feels your friendliness and good intentions. And that feels good. The secondary result is that you miss no opportunity. You give the spark of friendship to everyone. Those with whom you can actually connect get ignited. You connect and have fun together.
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