A critical element of search engine optimization is the use of links. Proper use of link structuring is the #1 way to drive your website onto page 1. Links are also the most "misunderstood" element of good SEO.
Did you know that it counts if your own webpages "endorse" each other?
The first step in creating links for SEO purposes is to be sure you have hundreds of internal links. A fully optimized site should have over 500 internal links for a simple 5 tab site. Now that's alot of links. These links should appear in your tabs, as anchored text links and links behind images.
Next, you need inbound links. These very important links are posted on other websites, preferable very popular websites. These sites, via backlinks, appear to the search engines to be endorsing your site. Kind of like some popularity is rubbing off on you from the popular kid, your site receives popularity 'link juice' from the backlinks to your site.
It is a misconception that having thousands of low ranking sites with backlinks will help you. While this may have been true several years ago, quality counts now. Fewer links on relevant, highly ranked sites is far more powerful than thousands of unpopular sites linking to you.
What about outbound links? There is only 1 reason to have outbound links and that is to link to sites that will give your site credit for 'new content', such as your blog, twitter account or RSS feed. Any other outbound links are simply giving away your 'link juice' to someone else.
Links are endorsements. Make them count with endorsements from within your site and backlinks from highly ranked, relevant sites. And don't forget to link your social media sites so the spiders can grab that fresh content!
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3 comments:
Great post - the point about internal links helping to spread PR is a good one which few people seem to grasp.
It also pays to have a sound social media marketing strategy in place so that you can use your social media commenting to leave behind a link and thus both direct traffic to your site and build up the number of inbound links to your site.
Anyone interested in learning how to structure their Social Media Marketing campaigns around a formal process is welcome to read our posts on the subject over at our blog. Such a formal process description not only helps you understand what to do when, but it gives you a way to get better and better at your marketing campaigns each time you repeat the process.
You can find the posts at www.inbound-marketing-automation.ca/blog - just search for "How to run…" and you'll get info on running SMM campaigns in general and also one for running Twitter campaigns.
Thanks.. It is very useful info and simple to understand.. I also came across an article about popular SEO myths that are still passed around as SEO tips. http://blog.directorymaximizer.com/2010/06/25/seo-myths-busted/#more-825
I found it quite useful...
A good balance of both is actually the best way to go. Make sure that you only get backlinks from quality reputable websites, and link to those with authority on your niche as well.
SEOP Inc
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